MAD emergent art center
“The proper artistic response to digital technology is to embrace it as a new window on everything that’s eternally human, and to use it with passion, wisdom, fearlessness and joy.” – Ralph Lombreglia
Clip MAD projects 2009
The Foundation MAD is a platform and workshop for Emergent Art: art that exists in the exiting world between cultural and cutting edge technological developments.
MAD emergent art center is laboratory, platform and provider on the intersection of art, science and technology.
MAD addresses artists, designers, scientists, public groups, institutions, governments and businesses. This on regional as well as national and international level.
Internet, broadband webcasting, networks and other ICT offer the possibility to represent interactive research, development, presentation, production, distributions, and discussions that are accessible for public.
Activities are being developed in three levels:
- MADlab: laboratory for technology and art
- MADnet: platform for artists, scientists en technologists
- MADpub: presentation of emergent art
Vision
Transparancy of technology
Unlike anybody else, artists are capable of experimenting with technology in an open-minded, independent way and toying with the effects of technology on sociëty and culture and develop this. The growing distance between civilians and technological state-of-the-art makes it necessary for artists to offer qualitatively highgrade resistance.
Autonomous technoculture
Eindhoven is a strong region as far as technology and design are concerned. However, there’s insufficient contact between artists and technologists. On a European and mondial scale, the strength of Eindhoven’s technology-status isn’t credible without a well-developed social-cultural support. Striving must be to join forces on the creative field to stimulate the cultural implementation of technology independant of bureaucratically-economically steered relations.
Activating synergy
Knowledge, creativity and curiosity are [in combination] a very strong factor for innovation. These qualities occur above average with scientists as well as with artists. By letting these groups work and experiment together, unprecedented possibilities come forward. Developing the best of these two worlds in togetherness will give new impulses to both art and technology.
Credits
Hosting: OK-Net.nl and Digitale Stad Eindhoven (www.DSE.nl)
Sponsoring: city of Eindhoven (www.eindhoven.nl), Grafico de Poost (www.poost.nl)
Website coding : Paul Zuurveen
MAD is a not-for-profit organization. We welcome gifts and provide help to make donations tax free. An attractive sponsor program is available on request.